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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Coffeehouse business plan
 Roudná, Tereza ; Vávrová, Hana (advisor) ; Štamfestová, Petra (referee)
The aim of this diploma thesis is to prepare a business plan for the establishment of a coffeehouse connected with a coworking center. The task of this business plan is to check the feasibility and financial cost of the project and be used as a basis for the real establishment of the enterprise. The theoretical part deals with basic concepts related to entrepreneurship, individual parts of the business plan and issues related to coworking centers. The practical part includes the business plan itself. Attention is paid mainly to the description of business opportunities, competition analysis, business environment analysis, marketing and financial plan, and threat and opportunity analysis. In conclusion, the whole work is evaluated, the fulfillment of the given goal and the recommendation for the founder.
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Comparison of selected gastronomic chains
 Raková, Iveta ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
The main aim of this bachelor thesis is the analysis of the position of specialized gastronomic chains Starbucks and Coffeeheaven. The first part is focused on catering chains, as a type of business, and related marketing of catering services. The second part is deals with the comparison of these two chains in terms of their services and customer preferences. All these findings are summarized in a SWOT analysis and the last part is devoted to an evalution of current situation in both chains from the perspective of employees of these chains.
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